Corporate projects
Donna has worked on campaigns for a great number of PR companies based in London, Leeds, Manchester, Birmingham and Scotland since 1997, covering all types of products and services, including financial products.
She has been tasked with creating lifestyle surveys, taking part in brain-storming sessions, providing quotes for press releases, and offering up the survey results to the media via TV and radio interviews.
Donna is particularly interested in how our choices (consumer or otherwise) reflect back on who we are, and to that end, she can create personality ‘typologies’ and quizzes.
She has worked for many leading brands including Axa, Hiscox, the National Lottery, Prudential Assurance, Standard Life and Direct Line. Health and beauty products have included Roche, Witch Hazel and Clairol.
Consumer brands have been wide-ranging: Specsavers, Age UK, E.on Energy, Teletext holidays, Royal Mail, Thistle Hotels, SKY TV, M&S, Samsung, Students Unite, Alton Towers, NFR and Dr Oetker.
Donna has been asked to analyse everything from what your hairstyle, favourite colour, financial habits and social behaviour say about you, to body language, vocal nuance and dress-style. Her interests also include the biological, social, emotional and psychological differences between men and women.
Where more topical analysis is required she has covered a wide range of issues affecting mental and physical wellbeing. Depression, self-esteem, confidence, self-image, social relationships, social behaviour, stress, the workplace, financial habits, ethics, parenting, families, sexual behaviour, body language, and more besides.
For several years Donna also had a page in the Business section of The Guardian, entitled ‘What Your Desk Says About You’. She undertook the same analysis for British Telecom magazine for a further two years.